This whitepaper explores how data-driven omnichannel strategies and new technologies are helping grocers adapt to these trends, satisfy shoppers, and accelerate growth.
Grocery shoppers today balance value-seeking with convenience. U.S. online grocery sales surged above ~$10 billion per month in 2025, driven by record household penetration- 61% of U.S. homes shopping online in July 2025 (Grocery Dive) and double-digit growth in delivery volumes when delivery sales jumped 36% YoY to $4.3B (brickmeetsclick.com). Meanwhile, private-label products have reached record highs (expected ~$250–271 B in 2024, as per Retail Dive, reshaping assortment and profit pools. Rising input costs and shifting basket mix (consumers trading down to cheaper goods) continue to squeeze margins, and grocers are under pressure to modernize stores by offering self-checkout, mobile scanning, computer vision and launching their own retail media networks.
